Shopify Store Development & Digital Marketing Masterclass

Learn how to build a professional Shopify store and master digital marketing to drive traffic, generate sales, and grow a successful e-commerce business using Meta Ads, Google Ads, and TikTok Ads.

Module 1: Introduction to E-commerce

  • What is E-commerce?
  • E-commerce Business Models
  • Benefits of Online Business
  • Choosing the Right Business Niche

Module 2: Introduction to Shopify

  • What is Shopify?
  • Shopify Plans & Features
  • Shopify Dashboard Overview
  • Setting Up Your Shopify Account

Module 3: Shopify Store Setup

  • Domain & Hosting Configuration
  • Theme Installation & Customization
  • Navigation & Menu Setup
  • Essential Shopify Settings
  • Payment Gateway Integration
  • Shipping & Tax Configuration

Module 4: Product Management

  • Product Research
  • Product Uploading
  • Product Variants
  • Collections & Categories
  • Inventory Management
  • Pricing Strategies

Module 5: Store Design & Optimization

  • Homepage Design
  • Custom Pages
  • Mobile Responsive Design
  • Speed Optimization
  • User Experience (UX)
  • Conversion Rate Optimization (CRO)

Module 6: Shopify Apps & Automation

  • Essential Shopify Apps
  • Email Marketing Integration
  • Upsell & Cross-Sell Apps
  • Order Automation
  • AI Tools for Shopify

Module 7: Meta Ads (Facebook & Instagram)

  • Meta Business Manager Setup
  • Facebook Page & Instagram Integration
  • Meta Pixel Installation
  • Audience Research
  • Ad Creatives
  • Budget & Bidding
  • Campaign Optimization
  • Retargeting Strategies

Module 8: Google Ads

  • Google Ads Account Setup
  • Google Merchant Center
  • Google Analytics 4 (GA4)
  • Search Campaigns
  • Shopping Ads
  • Performance Max Campaigns
  • Display Ads
  • Conversion Tracking
  • Campaign Optimization

Module 9: TikTok Ads

  • TikTok Ads Manager Setup
  • TikTok Pixel Installation
  • Campaign Objectives
  • Audience Targeting
  • Video Ad Creation
  • Budget Management
  • Conversion Tracking
  • Campaign Optimization

Module 10: SEO & Email Marketing

  • Shopify SEO
  • Keyword Research
  • On-Page SEO
  • Technical SEO Basics
  • Email Marketing
  • SMS Marketing

Module 11: Order & Store Management

  • Order Processing
  • Customer Management
  • Returns & Refunds
  • Inventory Tracking
  • Reports & Analytics
  • Store Maintenance

Module 12: Live Practical Training

  • Live Shopify Store Creation
  • Live Product Upload
  • Live Meta Ads Campaign
  • Live Google Ads Campaign
  • Live TikTok Ads Campaign
  • Real Client Projects
  • Scaling an E-commerce Business